Find someone — doesn’t matter if it’s a family member, a friend, or a stranger — who has never been to your blog before. Have him sit down at a computer — not a phone or other device — give him your blog URL. Let him navigate around your blog however he wants to, without any guidance or comment on your part. Just observe how he navigates.
AS YOU WATCH, ASK YOURSELF THESE QUESTIONS:
How does he navigate?
Where does he click?
What does he pause to read?
What does he skip over?
Where does he appear confused?
How far down the page does he scroll?
What areas of the blog does he seem most drawn to?
AFTER HE IS FINISHED, ASK HIM THESE QUESTIONS:
What was your first impression?
What did you think it was about when you first saw it?
Did you find it easy to read, navigate, and understand?
What did you feel when you first arrived?
What suggestions do you have for improving my blog?
What questions do you have after surfing my blog?
What words would you use to describe the design?
What main elements do you remember about my blog ten minutes later?
What is my blog’s name? What is the tagline?
What words would you use to describe the content, or the voice my blog is written in?
What type of person do you think would read my blog?
FURTHER RESOURCES ON WATCHING A FIRST TIME READER OF YOUR BLOG
from Darren Rowse
It is best to do this in person so you can see his or her actions and reactions. But if you can’t find someone, here are a couple of tools you can use to get similar results:
Whichever way you choose to do this challenge, you might be surprised at what you learn, and how it compares with your hopes and intentions for your blog. It will certainly help you in seeing anything that needs to be improved.
It also helps if you can do this more than once, with different individuals. Several people, with varying degrees of computer savvy and blogging experience, will give more accurate results, when you take their combined results into consideration.
I’d love to hear what you think of this challenge, in the comments below! And if you’ve found value in this post, be sure to share it on your favourite social media.