Which Social Media Sites?
Which social media sites are you using? Are they the best ones for your site? Or are you focusing a lot of time and energy on several that aren’t getting you anywhere? Do you have a plan for building your personal brand, or are you drifting aimlessly, posting at random?
Take a look at your blog analytics to see where most of your readers are actually coming from. Choose ONE of your social networks and focus on it. Later you may add another, but for now, focus on that one.
Ask Yourself Some Questions
1. How are you using the site?
What percentage of your posts or status updates are in each area? Examples might be selling, community interaction, driving traffic to your posts, including older posts that are still of value. Balance your posting, and make sure you offer value a lot more often than selling something in particular.
2. How much time are you spending on there?
Is your time on your chosen social media site getting benefits that reflect the time you spend?
Are you using any type of automation on your account?
What voice are you making your posts in? Funny? Formal? Do the voices clash, or are they a true portrayal of who you are?
3. Design an editorial calendar
Posting on social media is like posting on your blog. Sporadic posting in bursts is not good. Consistency is key.
What goals do you have?
How often do you want to update?
What types of posts work for you?
For example, you might try four times a day with different types of posts. Link to your latest blog post; ask a question; link to an older blog post; share a motivational quote… so that your audience is being engaged in different ways.
Check the stats of your blog again to see what kind of traffic you’re getting, and what type of post invites the most social engagement.
Text, images, video? Headlines, keywords?What topics trigger shares, comments, clicking on links?
Take all of these things into consideration when designing your editorial calendar.
4. Are there features you are not using?
Pinned posts are great where they are available.
Do you need to update your avatar, header image, etc.?
I know I have a lot of work to do in this area! How about you? What have you done to make your blog more visible on social media? I’d love to hear more suggestions.
© Willena Flewelling