A WORTHY DAILY GOAL
Darren Rowse’s daily blogging goal is to solve at least one problem that might apply to multiple readers.
As a problem solver, he knows he is:
-making a positive impression on people
-creating a memory for them
-giving them a reason to come back
-giving them a story to tell others
HOW TO BE A PROBLEM SPOTTER
In order to become a problem solver, you must become a problem spotter.
Do an analysis on the problems, challenges, roadblocks, or questions that YOU have had in the area you are blogging about. This is a great place to start, because chances are good that if you’ve had those problems, others have too.
Ask your readers what their problems are. There are lots of ways to do this — surveys, ask in a FB group, search for keywords on Twitter, write a blog post that asks for feedback, run a poll, or even start a Facebook group for the specific purpose of discussing blogging challenges.
What do you notice about your readers’ problems that they may not even know they have. One example might be that readers spend so much time reading about their niche that they don’t take action and actually do some blogging! The people who do that are often unaware that they have a problem.
Do a search on the forum, group, or community you joined not long ago. What questions or problems do you see there?
HOW TO BE A PROBLEM SOLVER
If you already know the answer to a problem, you can write a blog post yourself to provide a solution.
But what if you don’t know the answer, and you’re not qualified to provide one?
Here are several ways to handle it:
– research the answer and write about what you’ve found, giving credit to the sources
– interview someone who does know the answer, or ask him or her to write a guest post on it
– do a search on YouTube and embed the video in your blog post, include a few of your own thoughts with it
Be transparent about what you know and don’t know. This will show your readers you are human, and you’re on a learning journey just as they are.
Eventually you will want to solve problems on a regular basis. But for today…
Identify one problem that may apply to many of your readers, and solve that problem.
FURTHER READING ON SOLVING READERS’ PROBLEMS
I’d love to hear what you think of this challenge, in the comments below! And if you’ve found value in this post, be sure to share it on your favourite social media.