3 QUESTIONS TO ASK YOURSELF
1) Who are you trying to reach?
2) Where are they gathering already?
3) How can I participate in those places?
Be clear in your own mind who your target audience is, on your blog. Is it an educational blog? What is your main focus? Writing? Health? Home business? Are you writing for children? Teens? Adults? Homemakers? Homeschooling moms? Stay-at-home moms?
Once you know who you’re writing for, where would you find groups of them online? And how can you participate in those groups, to get to know people and share with them?
Blog forums and social media groups are great places to find people in your niche. For example, Facebook has a lot of groups related to just about any topic you could think of.
WHY JOIN A GROUP OR FORUM?
You can become well-known, not only for your knowledge, but for your willingness to help others. You can become somewhat of an expert, building your brand and your profile in a natural way, through helping others.
You’ll be able to share your links at times, when it’s relevant.
You will get to know others, and develop an understanding of the needs, problems, challenges, fears, dreams, habits, of your niche, and therefore of your potential readers.
As you take note of common themes and needs that show up, you may get an idea for a product you can formulate.
You may find guest posters for your blog, and others may ask you to guest post on theirs.
HOW TO PARTICIPATE IN A GROUP OR FORUM
Choose one that’s most active, and most closely suits your brand or niche.
At first, just watch and observe how the group works. Are there different categories? What are the rules? Who are the admins, and the key members?
Begin by introducing yourself if there’s a place to do that.
Don’t start sharing your links right away, but spend some time getting to know others. Start by adding value
Spend just a few minutes a day in each forum or group you’ve chosen.
A WORD TO THE WISE
A friend of mine pointed out that some of us tend to spend a lot of time “getting ready to get ready”. That would include spending too much time in exercises like this.
So, a word to the wise…
Don’t spend so much time looking and joining so many groups that it keeps you from your real purpose — writing on your own blog!