Imagine you’re in an elevator with someone you’ve never met before. You have only the time it takes to go a few floors, to describe your business or your blog. With that time limit, it has to be short and succinct.
The challenge is, how do you say just enough, but not all, so you leave the person wanting to interact with you again?
Why Do You Need an Elevator Pitch?
The biggest benefit for me is, it’s given me clarity in where I’m going with my blog, and what I want to achieve.
An elevator pitch will have a strong impact on just about every area of your blog, and the business it represents. What you write about, how you think about helping your readers, how you go about growing your blog, and even your blog design, will all reflect your elevator pitch.
WHO are you trying to reach?
What is their NEED or problem?
What is the SOLUTION that you offer?
What CHANGE do you want to see in your reader as a result of reading your blog?
Where Will You Use Your Elevator Pitch?
Certainly not only in an elevator! You’ll talk about it anywhere you communicate with others who might be interested in what you have to offer.
On your blog, it will likely show up in an abbreviated or expanded form in your tagline, on your sidebar, and on your About page — and in many of your blog posts.
The abbreviated form of my tagline, which is currently not shown in my header, is as follows:
Words by Wrose
sharing writing tips & fiction, promoting family values & biblical principles, without preaching
I have a slightly longer version of that in my sidebar, and a longer one on my About page.
Do you have an elevator pitch for your blog? I’d love to hear yours, in the comments.
© Willena Flewelling