Elevator Pitch for Your Blog – #31DBBBDay1

PrintWhat is an Elevator Pitch?

Imagine you’re in an elevator with someone you’ve never met before. You have only the time it takes to go a few floors, to describe your business or your blog. With that time limit, it has to be short and succinct.

The challenge is, how do you say just enough, but not all, so you leave the person wanting to interact with you again?

 

Why Do You Need an Elevator Pitch?

The biggest benefit for me is, it’s given me clarity in where I’m going with my blog, and what I want to achieve.

An elevator pitch will have a strong impact on just about every area of your blog, and the business it represents. What you write about, how you think about helping your readers, how you go about growing your blog, and even your blog design, will all reflect your elevator pitch.

WHO are you trying to reach?
What is their NEED or problem?
What is the SOLUTION that you offer?
What CHANGE do you want to see in your reader as a result of reading your blog?

Where Will You Use Your Elevator Pitch?

Certainly not only in an elevator! You’ll talk about it anywhere you communicate with others who might be interested in what you have to offer.

On your blog, it will likely show up in an abbreviated or expanded form in your tagline, on your sidebar, and on your About page — and in many of your blog posts.

The abbreviated form of my tagline, which is currently not shown in my header, is as follows:

Words by Wrose
sharing writing tips & fiction, promoting family values & biblical principles, without preaching

 

I have a slightly longer version of that in my sidebar, and a longer one on my About page.

Do you have an elevator pitch for your blog? I’d love to hear yours, in the comments.

© Willena Flewelling

Comments

  1. Great information man.
    Great post!” You are performing a good job.thanks for the nice sharing. Thank you…

  2. Willena

    When you work in sales you always get told to develop an Elevator pitch. If you can’t get it out in the time it takes to go from the bottom to the top then it is to long 🙂

    Great idea to do one for your blog.

    Thanks

    Andy
    Andy Lockhart recently posted…Become a Writer – 4 Quick Tips to Help YouMy Profile

  3. One sentence… 10 seconds….

    Ask the single question you want to say as fast as you can to as many people as you can..

    I won’t say my elevator pitch but 10 seconds is all it takes.. Any longer than that and you have lost the moment.

    William
    WILLIAM O’TOOLE recently posted…Meet Robert Hollis – Multi MillionaireMy Profile

  4. Hello Willena, Wow this is the second time I heard of this elevator pitch today, I guess this must mean something HUH?

    I do have a hub statement “” Teaming Up With Like Minded Entrepreneurs Helping Them To Create Their Own Success Stories”‘ Is this is same as an elevator pitch?

    I am going to give this one a little more thought! Thanks for sharing
    Chery :))
    Chery Schmidt recently posted…Discover Why Leadership Is So Important For SuccessMy Profile

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