Contrary to what I thought on seeing this title, a “sneeze page” is not a “squeeze page”.
A SQUEEZE page is designed to encourage someone to buy your product or service.
A SNEEZE page is designed to propel, or “sneeze”, your reader deep into your blog, to posts that have long disappeared into the archives. Posts you spent valuable time writing, which had a brief moment in the spotlight before being buried and long forgotten. Posts you’d like to remind your readers of, or bring to the attention of those who may never have seen them in the first place.
BENEFITS OF A SNEEZE PAGE
Not only will this bring some of your best archived posts back to life, but it’s good for SEO, helping your posts to rank a little higher on Google. It may also lead to others linking back to these posts.
TYPES OF SNEEZE PAGES
A Themed Sneeze Page collates your best information on a single idea, category or theme.
A Time-Related Sneeze Page is based around a defined period of time, such as a “best of”, or a roundup of posts from the previous week or month.
A Retro Sneeze Page shows of a number of posts from a particular point in your blog history, such a post highlighting blog posts from a year ago.
A Series Sneeze Page involves writing a series of interlinked blog posts exploring a topic over a period of time. This is a great way to bring together a whole series into one place. An excellent example is Darren Rowse’s Blogging Tips for Beginners.
Do you have a sneeze page on your blog? Can you think of some other examples of types of sneeze pages?
I’d love to hear what you think of this challenge, in the comments below! And if you’ve found value in this post, be sure to share it on your favourite social media.