If you have already set aside a time to write on a regular basis, you’re ‘way ahead of the average blogger. But don’t wait till you sit down to blog, to decide what you’re going to write. Even if you are the spontaneous type who can do that, you’ll still find that brainstorming ahead of time will ease the pressure to produce something NOW.
There are lots of ways to brainstorm, but for starters, here are a couple of ways suggested by Darren Rowse, of Problogger.
You can do this on the computer using mindmapping software, but I find mindmapping is more effective and enjoyable if I use pen and paper.
Take a post you’ve written in the past, and write the title or topic in a circle in the centre of the page. Brainstorm ways you could extend or expand that post. For each one, draw a line out from the circle, draw a square (or use a different colour), and write the idea inside it. Anything goes.
You could stop here, or you could expand on each of these ideas by drawing circles from the squares.
Do this with each of several posts you’ve done in the past, and watch your stockpile of ideas grow!
If yours is a new blog with only a few posts, you could do this using categories instead of individual blog post titles.
Take a piece of paper and draw a horizontal line from one side of the page to the other.
On the left side, put the letter A. On the right side, put the letter B.
At Point A, write a simple sentence of who your reader is when he comes to your blog for the first time. Where is he when he arrives?
At Point B, write a sentence describing who you want your reader to become, as a result of reading your blog for a while. Where is he when he leaves?
In other words, identify the change you’re trying to make with your blog.
Then break it down into small pieces.
What lessons does the reader need to learn, to go from Point A to Point B?
What phases does he need to go through?
What is the process for the changes to take place?
What questions and challenges did you have when you first started out?
MORE BRAINSTORMING RESOURCES
Six Creative Ways to Brainstorm Ideas — a video
Using either of these methods, you may soon find yourself spinning off into hundreds of ideas for new blog posts. If that happens, don’t try to stop it. They can be filed for future use.
But for today’s exercise, just come up with 10 blog post ideas that you could use in the next week or so.